Your growth story, a periodic table waiting to react.

The elements are already there: the phrase buyers repeat, the price sales is proud to quote, the slide the board rallies behind. I combine them into one commercial language the whole business can use.

See how it works ↘Find your starting point ↓
01

The Elements

First, we find the elements already reacting.

01

Element Interviews

Conversations with the people closest to the customer, the numbers and the work.

02

The Element Map™

A clear view of how the story, economics and execution connect, with the highest-value opportunities ranked first.

03

The Litmus Index™

Four commercial surfaces, tested against three outcomes and scored out of 100.

04

Catalyst Agenda

A prioritised 90-day plan that turns the highest-value opportunities into clear moves, owners and momentum.

Can the whiteboard survive the spreadsheet?

The Litmus Index™

A diagnostic measure of commercial coherence across four operating surfaces, revealing where story, pricing and leadership alignment diverge.

Story problem or system problem?

The right story feels immediately familiar: the clearest version of what the business has been trying to say all along.

Find your starting point ↘
The Litmus Index
The Litmus Index™

Can the whiteboard survive the spreadsheet?

Can the business sell, price and lead from the same version of the truth?

100
Coherence / 100
Sell
Price
Lead
The WhiteboardWhat leadership believes the company is becoming.
8pts
8pts
9pts
The SpreadsheetWhat the economics and pricing logic can support.
8pts
9pts
8pts
The Sales CallWhat the market understands and is willing to buy.
9pts
8pts
8pts
The Board PackWhat the business can prove under scrutiny.
8pts
9pts
8pts
0–39 Fragmented40–59 Functional60–79 Aligned80–100 Catalytic
Catalytic

A diagnosis without infrastructureis just another document.A diagnosis without infrastructure is just another document.

02

The Formula

Build a self-reproducing system.

01 · FoundationThe CompoundOne messaging platform for the whole business. Update it once and everyone works from the latest version.Foundation · included
06 · HandoverThe KeysTraining, documentation, account transfer and a live handover week, so your team can run the system with confidence.Foundation · included
2 modules4–8 weeks.

Discovery sets the brief. Each Engine is commissioned to a defined scope and fixed investment, agreed before work begins.

Find Starting Point ↘

A system still meets weather.Someone has to own the reaction.A system still meets weather. Someone has to own the reaction.

03

The Reaction

And when conditions change? We keep the reaction running.

Energy for a comms push.

A focused push for a launch, repositioning, campaign or capital moment, bringing the message, materials and momentum into one coordinated move.

The signal: the next 90 days will shape how the market understands, values and talks about the business for the next three years.

What the month holds
  • Everything in Steady State
  • Launch or campaign orchestration
  • Agency and contractor direction
  • Key commercial materials

Let's find the right place to begin, then build what matters most.

The soft diagnostic

Can leadership tell the same commercial story in the boardroom, sales call and investor meeting?

Can the team produce decks, proposals and market communications from one governed source?

Is a defining launch, capital event or commercial push approaching within six months?

Your answers point to the strongest place to begin.